Studio Production, Week 9 (11/13- 12/14)
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a large video group project to improve their abilities in the studio.
4. This week's project: Students will produce 2 in-studio productions
Due date's for the following productions:
Nov. 14, Gerneral Script
Nov. 15, Costumes & Props List
Nov. 21, Graphics
Nov. 27, Final Script
Nov. 29, Group 1 run through
Nov. 30, Group 2 run through
Dec. 6, Two Commercials
Dec. 12 & 14, Final Film days Group B
Dec. 16 and 20 Final Film Days Group A
Exporting dates-TBA
Monday, October 29, 2007
Studio Production, Week 8
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will produce a music video or a commercial for the production
5. Music videos must be 1:30 min. and commercials must be 45 sec. min.
6. Both must use keyframes (video or titles). functional transitions, clean video, appropriate content, explore an element of interest for the student body.
7. All projects must be exported by Wednesday, Nov. 7, 2007.
8. SCripts are due on Tuesday, October 30.
1.2.11B - use and understand a variety of media
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will produce a music video or a commercial for the production
5. Music videos must be 1:30 min. and commercials must be 45 sec. min.
6. Both must use keyframes (video or titles). functional transitions, clean video, appropriate content, explore an element of interest for the student body.
7. All projects must be exported by Wednesday, Nov. 7, 2007.
8. SCripts are due on Tuesday, October 30.
1.2.11B - use and understand a variety of media
Monday, October 22, 2007
Studio Production, Week 7
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will be assigned new studio positions.
5. We will run a full practice production after the main production.
6. Students will be responsible for the studio changes.
1.2.11B - use and understand a variety of media
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will be assigned new studio positions.
5. We will run a full practice production after the main production.
6. Students will be responsible for the studio changes.
1.2.11B - use and understand a variety of media
Wednesday, October 17, 2007
Studio Production, Week 6
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will create a second set of original NEWS PACKAGES to be included in the show. These packages will be due on Friday, October 19, 2007. At that time, each partner will have created an original newsworthy package.
5. Scripts and questions are due on Thursday, October 11, 2007.
**PLEASE REMEMBER TO INSERT YOUR LOWER THIRD THREE SECONDS INTO YOUR INTRODUCTION
1.2.11B - use and understand a variety of media
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will create a second set of original NEWS PACKAGES to be included in the show. These packages will be due on Friday, October 19, 2007. At that time, each partner will have created an original newsworthy package.
5. Scripts and questions are due on Thursday, October 11, 2007.
**PLEASE REMEMBER TO INSERT YOUR LOWER THIRD THREE SECONDS INTO YOUR INTRODUCTION
1.2.11B - use and understand a variety of media
Monday, October 08, 2007
Studio Production, Week 5
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will create a special production to raise school spirit for the WVW --Whiteout game.
**Students will create new graphics, redesign the studio, coordinate dress etc.
**PLEASE REMEMBER TO INSERT YOUR LOWER THIRD THREE SECONDS INTO YOUR INTRODUCTION
1.2.11B - use and understand a variety of media
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will create a special production to raise school spirit for the WVW --Whiteout game.
**Students will create new graphics, redesign the studio, coordinate dress etc.
**PLEASE REMEMBER TO INSERT YOUR LOWER THIRD THREE SECONDS INTO YOUR INTRODUCTION
1.2.11B - use and understand a variety of media
Monday, October 01, 2007
Studio Production, Week 4
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will create original NEWS PACKAGES to be included in the show. These packages will be due on Tuesday, Oct. 9, 2007. At that time, partners will switch places and create a second package.
5. Scripts and questions are due on Thursday, October 4, 2007.
**PLEASE REMEMBER TO INSERT YOUR LOWER THIRD THREE SECONDS INTO YOUR INTRODUCTION
1.2.11B - use and understand a variety of media and evaluate the quality of material produced
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Students will create original NEWS PACKAGES to be included in the show. These packages will be due on Tuesday, Oct. 9, 2007. At that time, partners will switch places and create a second package.
5. Scripts and questions are due on Thursday, October 4, 2007.
**PLEASE REMEMBER TO INSERT YOUR LOWER THIRD THREE SECONDS INTO YOUR INTRODUCTION
1.2.11B - use and understand a variety of media and evaluate the quality of material produced
Wednesday, September 26, 2007
9/24-9/26
Studio Production, Week 3
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Create 10 "Active" lower-thirds using your reporter title
5. Use digital juice or Adobe templates as foundation for your project
*Dear Journalism 3,
This was a rough week. The district computers were down, and you still managed to pull off two great productions.
I have to be honest, I was very nervous on Monday. No teleprompters, no graphics, no digital elements were working....Once I announced this, the entire class was silent. People immediately grabbed the scripts and started practicing. The camera people huddled together and came up with a game plan. They coordinated with the director and floor director to try to make the production work.
People who had computer jobs helped in other areas.
The greatest part of this, I didn't have to yell, tell you what to do or point like a crazy teacher...........YOU ALL WORKED TOGETHER TO MAKE A NEARLY IMPOSSIBLE SITUATION POSSIBLE!!
However, your efforts did not stop there, you made sure enough people were present to pull off production on Wednesday. (Thank you for giving up the fair....this is dually noted in my grade book!)
A special thank you to Mike C., Matt S., Nichole M. and Sam G. for getting the script and weather graphics finished during a very difficult situation.
What's Happening girls, your project was great! Keep up the good work.
As for the Campbell report: I am very disappointed that it did not get finished. I was under the impression that it was complete. No one informed me that there was still work to do. (I would have assigned people to help you!!) Needless to say, this WILL NOT happen again. WE DON'T MISS DEADLINES!!
On a brighter note, the class created amazing short projects!
BRAVO!
Let's keep up the momentum.
Here's looking forward to next week!
Mrs. C.
Studio Production, Week 3
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: Create 10 "Active" lower-thirds using your reporter title
5. Use digital juice or Adobe templates as foundation for your project
*Dear Journalism 3,
This was a rough week. The district computers were down, and you still managed to pull off two great productions.
I have to be honest, I was very nervous on Monday. No teleprompters, no graphics, no digital elements were working....Once I announced this, the entire class was silent. People immediately grabbed the scripts and started practicing. The camera people huddled together and came up with a game plan. They coordinated with the director and floor director to try to make the production work.
People who had computer jobs helped in other areas.
The greatest part of this, I didn't have to yell, tell you what to do or point like a crazy teacher...........YOU ALL WORKED TOGETHER TO MAKE A NEARLY IMPOSSIBLE SITUATION POSSIBLE!!
However, your efforts did not stop there, you made sure enough people were present to pull off production on Wednesday. (Thank you for giving up the fair....this is dually noted in my grade book!)
A special thank you to Mike C., Matt S., Nichole M. and Sam G. for getting the script and weather graphics finished during a very difficult situation.
What's Happening girls, your project was great! Keep up the good work.
As for the Campbell report: I am very disappointed that it did not get finished. I was under the impression that it was complete. No one informed me that there was still work to do. (I would have assigned people to help you!!) Needless to say, this WILL NOT happen again. WE DON'T MISS DEADLINES!!
On a brighter note, the class created amazing short projects!
BRAVO!
Let's keep up the momentum.
Here's looking forward to next week!
Mrs. C.
Wednesday, September 19, 2007
9/17/07 -9/21/07
Studio Production, Week 2
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: In pairs, students will create a 20-30 promo for an event, activity or club for our school.
Studio Production, Week 2
Students will produce a daily "Live" production
Students will work on a weekly project and learn new video/ production skills
1. Each day, students will arrive at 7:30 and begin actual production at 7:45
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: In pairs, students will create a 20-30 promo for an event, activity or club for our school.
Wednesday, September 12, 2007
Tuesday, September 11, 2007
Tuesday, 9/11- Thursday, 9/13
1. Students will begin live production each day by 7:45.
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: In pairs, students will create a 20-30 promo for an event, activity or club for our school.
-Tuesday, 9/11 -Scripts must be turned in to the teacher (10 pts.)
-Tuesday-Thursday- Students will film, import, edit and export video projects
-Friday- I will check student folders and grade exported projects (100pts.)
*All projects must be exported to your personal student folder on the TV STUDIO SERVER
**Projects should be saved in a new folder entitled: PROJECT 1
1. Students will begin live production each day by 7:45.
2. Students will participate in a Post Production Discussion (Students will discuss the daily program, changes, positive comments and next-day production
3. Next, Students will work on their weekly project. Each week, students will complete a small video project for BASH.
4. This week's project: In pairs, students will create a 20-30 promo for an event, activity or club for our school.
-Tuesday, 9/11 -Scripts must be turned in to the teacher (10 pts.)
-Tuesday-Thursday- Students will film, import, edit and export video projects
-Friday- I will check student folders and grade exported projects (100pts.)
*All projects must be exported to your personal student folder on the TV STUDIO SERVER
**Projects should be saved in a new folder entitled: PROJECT 1
Monday, September 10, 2007
Monday, 9/10 -FIRST PRODUCTION!!!!
Students will produce their first BASH production
Mr. Campbell will join us for our first taping of "Fourth and Goal"
Tuesday-Friday 9/11-9/14
A. Pre Production Meeting
B. Students will begin to film BASH by 7:45.
C. Post Production:
1. Students will work on their weekly projects
(These are due on Friday. All projects must be exported to the folder in Journalism 3 named
PROMOTING OUR SCHOOL)
2. Students must turn in a script by Tuesday, 9/11
3. All editing must be completed by Thursday, 9/13
Friday, 9/14
We will view and grade projects, discuss this week's productions and discuss next week's programming
Please remember to be on time!!
*NOTE FROM MRS. CHRISTIAN
Monday went well. I was very proud of the effort put forth by the entire class. Small mistakes were made, but the class worked as a team and produced a clean production.
During production, it was really nice to see people helping each other! The production was one of those moments that make teachers step back and say, "This is the reason I became a teacher!!!"
Keep up the good work. Your production will get better each time.....So, here's looking forward to AMAZING!
Students will produce their first BASH production
Mr. Campbell will join us for our first taping of "Fourth and Goal"
Tuesday-Friday 9/11-9/14
A. Pre Production Meeting
B. Students will begin to film BASH by 7:45.
C. Post Production:
1. Students will work on their weekly projects
(These are due on Friday. All projects must be exported to the folder in Journalism 3 named
PROMOTING OUR SCHOOL)
2. Students must turn in a script by Tuesday, 9/11
3. All editing must be completed by Thursday, 9/13
Friday, 9/14
We will view and grade projects, discuss this week's productions and discuss next week's programming
Please remember to be on time!!
*NOTE FROM MRS. CHRISTIAN
Monday went well. I was very proud of the effort put forth by the entire class. Small mistakes were made, but the class worked as a team and produced a clean production.
During production, it was really nice to see people helping each other! The production was one of those moments that make teachers step back and say, "This is the reason I became a teacher!!!"
Keep up the good work. Your production will get better each time.....So, here's looking forward to AMAZING!
Thursday, September 06, 2007
Studio Practice
Tuesday - Friday
(9/4- 9/7)
Students will run through entire production several times
Students will stop, view and critique their work
**Live Date: Monday, 9/10
Individual assignments:
Setzer/ Lutz- Fourth and Goal
Janie/ Leah/ Tricia/ Sean: What's Happening
Sam: Script
Alicia: Title maker daily updates
Tuesday - Friday
(9/4- 9/7)
Students will run through entire production several times
Students will stop, view and critique their work
**Live Date: Monday, 9/10
Individual assignments:
Setzer/ Lutz- Fourth and Goal
Janie/ Leah/ Tricia/ Sean: What's Happening
Sam: Script
Alicia: Title maker daily updates
Thursday, August 30, 2007
Friday, February 02, 2007
JOURNALISM 3 PROJECTS FOR FEB. 12- MARCH 20, 2007
STUDIO PROJECT
After the daily production is completed, all groups will work on their studio projects
Due Dates
1/26/07 1. The name of your show and a specific write up about the concept and theme of
your program. (This is not a little paragraph, but an detailed overview of the project)
2. Character list - Include a description of each character involved in your program
3. Set - Include a detailed set; discuss the details of your in-studio locations
1/30/07 1. Position list for every person in the class. (Include duel roles)
2. Wardrobe details
1/31/07 1. Scripts- detailed script for each position.
2. Intro Script
3. Closure script
4. (2) 30 second commercial scripts; (1) 10 second commercial script
2/6/07- Finished formal scripts (One for every position: Must be individualized)
2/8/07 1. All filming for Intro, Closure, Commercials, and outtakes must be imported today
2/12 - Groups will discuss/ plan in-studio practice sessions
2/13 and 2/14 -(Group 1) Lauren, Nichole and Dani - will practice these days.
**The entire class Must Participate in the practices or their group grade will drop a grade level
2/15 - Video Editing day
2/20 and 2/21 - (Group 2) Scott, Mike , Richie, James, Katie and Brian will practice these days
2/22 and 2/23 -(Group 3) Hannah, Nikki, Angela, Amanda, Brianna and Casey will practice these days
2/26 and 2/27 - (Group 4) Christa and Brigitte practice days
*Please make sure all paper work is returned to your original folder. It must be turned in with your edited final project.
**All studio taping days will be recorded on mini-dv tape.
2/28- Group 1 Studio Film day
3/1 - Group 2 Studio Studio Film Day
3/2- Group 3 Studio Film Day
3/5- Group 4 Studio Film Day
3/6-3/16 Edit projects.
STUDIO PROJECT
After the daily production is completed, all groups will work on their studio projects
Due Dates
1/26/07 1. The name of your show and a specific write up about the concept and theme of
your program. (This is not a little paragraph, but an detailed overview of the project)
2. Character list - Include a description of each character involved in your program
3. Set - Include a detailed set; discuss the details of your in-studio locations
1/30/07 1. Position list for every person in the class. (Include duel roles)
2. Wardrobe details
1/31/07 1. Scripts- detailed script for each position.
2. Intro Script
3. Closure script
4. (2) 30 second commercial scripts; (1) 10 second commercial script
2/6/07- Finished formal scripts (One for every position: Must be individualized)
2/8/07 1. All filming for Intro, Closure, Commercials, and outtakes must be imported today
2/12 - Groups will discuss/ plan in-studio practice sessions
2/13 and 2/14 -(Group 1) Lauren, Nichole and Dani - will practice these days.
**The entire class Must Participate in the practices or their group grade will drop a grade level
2/15 - Video Editing day
2/20 and 2/21 - (Group 2) Scott, Mike , Richie, James, Katie and Brian will practice these days
2/22 and 2/23 -(Group 3) Hannah, Nikki, Angela, Amanda, Brianna and Casey will practice these days
2/26 and 2/27 - (Group 4) Christa and Brigitte practice days
*Please make sure all paper work is returned to your original folder. It must be turned in with your edited final project.
**All studio taping days will be recorded on mini-dv tape.
2/28- Group 1 Studio Film day
3/1 - Group 2 Studio Studio Film Day
3/2- Group 3 Studio Film Day
3/5- Group 4 Studio Film Day
3/6-3/16 Edit projects.
Thursday, February 01, 2007
JOURNALISM 2 POSTS FOR FEBRUARY 12 - MARCH 20, 2007
Monday and Tuesday (Feb. 12 and Feb 13)
Photo Project:
This project will utilize Cool 3D, CG Infinity and your scanned photos.
1. Today, you will be given 10 points if you brought your music to school. (The music must correspond to the theme of your photos)
2. Students will make a beginning graphic title and and ending graphic title for their project.
3. Please save them in your J2 folder in a "New Folder" called Photo Timing Project.
4. Both titles must enhance your project and correspond with your theme. One Title must be completed in Cool 3D and the other must be Completed in CG Infinity.
5. Be sure to save your projects at the end of each period. When you are Totally finished export them as a Video or animation file depending on which program your are using. Be sure they are 720 x 480 before you export.
Wednesday, 2/14 (Happy Valentine's Day!!):
1. Bring in your music through Sound Forge. Be sure to save it in your folder called Photo Timing Project
2. Watch the tutorial entitled "Timing"
3. Finish any graphics not completed on Mon. and Tues. (Graphics will be graded today: 30 Points each)
Thursday and Tuesday (2/15 and 2/20)
1. Complete your own Timing Project. (minimal 12 photos used in project PLUS one CG Graphic and one Cool 3D Graphic)
2. Be sure your project is exported into your folder AND the folder called Photo Timing period 4 or Photo Timing Period 5. (Points will be deducted if you fail to export to both folders)
--Please note that if your video doesn't play on the grading day, you have exported in PAL....please redo.
**Refer back to the tutorial if you have any questions
WEDNESDAY (2/21): Project viewing day.
(These projects will be graded. They are worth 125 points)
Thursday Through Tuesday (2/22 and 2/27): Watch and complete the tutorial entitled: Stop and Glow
1. Complete your own project. Use video already in your folder.
2. Export to the folder entitled: Stop and Glow pd 4 or Stop and Glow pd 5
3. This project will be graded and worth 50 points ____________________________________________________________________ February 28, 2007 -
Mrs. Eroh will set the deadlines
Advertising Project:
Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)
Chapter Review
I. Read and discuss the chapter.
A. Each student should have a detailed outline of the chapter in their notebooks. This should
include Section Headings, Subtopics, Key terms and Definitions. (The notebook will be turned
in for a 100 point grade. Each section will be checked) Ad Reviews
II. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads,
billboards and radio ads.
A. Each student must write a page about a specific ad campaign. The company must be in
accordance with school policy.
1. Discuss the ad (SLOGANS, LOGOS, PURPOSE)
2. Discuss the gender and age group targeted
3. Discuss the Publics, Markets and Audiences
4. Discuss the content of the ad: What appears in the ad to promote the product? Does it
work? Why or Why not?
5 Discuss colors in the ads. How do they accent/ highlight the product?
6. Discuss the placement of the ads (Where they appear, When they appear, How they
appear)
7. Evaluate the marketing campaign. Discuss the pros and cons of the campaign.
8. Bring in a sample of the ad campaign: tape a commercial, cut out a magazine ad for your
product or find info. on the product with visuals from the Internet.
9. Each person will present their advertisement findings to the class.
The class will discuss each campaign.
The paper is worth 100 points
The visual is worth 25 points
Knowledge of product/ campaign (Presentation) - 50 points ______________________________________________________________
NEXT ADVERTISING PROJECT
Group Project
1. Students will work in groups of 2-3
2. Students will Create a COMPANY AND A PRODUCT TO ADVERTISE
Begin:
1. Create a Company and a Product to advertise
2. Create a company logo
3. Create a slogan for your product
4. Discuss Marketing Ideas (How will you get your product to the people, What type of campaign will you use, Why is your company the best one to promote this product)
-To accomplish this, you must research similar companies and products on the Internet. Study their campaigns, company policies etc.) ______________________________________________________________ Directions:
Group Advertising / PR Project
I. Submit a paper indicating your group members Name your advertising firm Create a logo for your ad firm
II. Marketing
-You are going to market and advertise a product, service or message Select a “product / subject” for your project Create a formal presentation Using charts and graphs
A. Depict a market and a public
B. Indicate your target audience
C. Indicate how your marketing plan will increase sales/ public interest
D. Indicate demographic regions for advertising your product
E. Convince the class that you would be the best firm to sell this product/ idea
-Marketing: Finding Publics Audiences Markets Enablers Limiters Conduct Surveys Oral Polls Survey Write Objectives (Awareness…etc) (in book) Responsible for collecting and analyzing all data Put information on posters and present to the class Find Geographical areas to be covered And demographic Gender, location, Age etc. Find target audience
III. Advertising
-Tell the class your concept for the three ads you will produce
A.Display story boards……..The class must be able to view your story boards from their
seats
B.Discuss the content of your ad
C.Create three ads
1. Two 15 second commercials
2. One 30 second commercial
-Brainstorm 10 concepts for advertising plan 10 different scenarios and write them down pick three plans that are most marketable and establish details make brochures and fliers and radio add (first plans) describe plans create story boards for each commercial pick and vote on top plan
IV. Rules: Do not produce garbage Short fragments and sentences will not be accepted
V. Grading The groups will be graded by the class Each section of the project will receive a grade All requirements must be met by the assigned deadlines Have Fun!!
Monday and Tuesday (Feb. 12 and Feb 13)
Photo Project:
This project will utilize Cool 3D, CG Infinity and your scanned photos.
1. Today, you will be given 10 points if you brought your music to school. (The music must correspond to the theme of your photos)
2. Students will make a beginning graphic title and and ending graphic title for their project.
3. Please save them in your J2 folder in a "New Folder" called Photo Timing Project.
4. Both titles must enhance your project and correspond with your theme. One Title must be completed in Cool 3D and the other must be Completed in CG Infinity.
5. Be sure to save your projects at the end of each period. When you are Totally finished export them as a Video or animation file depending on which program your are using. Be sure they are 720 x 480 before you export.
Wednesday, 2/14 (Happy Valentine's Day!!):
1. Bring in your music through Sound Forge. Be sure to save it in your folder called Photo Timing Project
2. Watch the tutorial entitled "Timing"
3. Finish any graphics not completed on Mon. and Tues. (Graphics will be graded today: 30 Points each)
Thursday and Tuesday (2/15 and 2/20)
1. Complete your own Timing Project. (minimal 12 photos used in project PLUS one CG Graphic and one Cool 3D Graphic)
2. Be sure your project is exported into your folder AND the folder called Photo Timing period 4 or Photo Timing Period 5. (Points will be deducted if you fail to export to both folders)
--Please note that if your video doesn't play on the grading day, you have exported in PAL....please redo.
**Refer back to the tutorial if you have any questions
WEDNESDAY (2/21): Project viewing day.
(These projects will be graded. They are worth 125 points)
Thursday Through Tuesday (2/22 and 2/27): Watch and complete the tutorial entitled: Stop and Glow
1. Complete your own project. Use video already in your folder.
2. Export to the folder entitled: Stop and Glow pd 4 or Stop and Glow pd 5
3. This project will be graded and worth 50 points ____________________________________________________________________ February 28, 2007 -
Mrs. Eroh will set the deadlines
Advertising Project:
Read Chapter 12: Objectives and Strategies for Public Relations Writing.(pgs 265 -275)
Chapter Review
I. Read and discuss the chapter.
A. Each student should have a detailed outline of the chapter in their notebooks. This should
include Section Headings, Subtopics, Key terms and Definitions. (The notebook will be turned
in for a 100 point grade. Each section will be checked) Ad Reviews
II. Discuss popular advertising campaigns....tv commercials, magazine and newspaper ads,
billboards and radio ads.
A. Each student must write a page about a specific ad campaign. The company must be in
accordance with school policy.
1. Discuss the ad (SLOGANS, LOGOS, PURPOSE)
2. Discuss the gender and age group targeted
3. Discuss the Publics, Markets and Audiences
4. Discuss the content of the ad: What appears in the ad to promote the product? Does it
work? Why or Why not?
5 Discuss colors in the ads. How do they accent/ highlight the product?
6. Discuss the placement of the ads (Where they appear, When they appear, How they
appear)
7. Evaluate the marketing campaign. Discuss the pros and cons of the campaign.
8. Bring in a sample of the ad campaign: tape a commercial, cut out a magazine ad for your
product or find info. on the product with visuals from the Internet.
9. Each person will present their advertisement findings to the class.
The class will discuss each campaign.
The paper is worth 100 points
The visual is worth 25 points
Knowledge of product/ campaign (Presentation) - 50 points ______________________________________________________________
NEXT ADVERTISING PROJECT
Group Project
1. Students will work in groups of 2-3
2. Students will Create a COMPANY AND A PRODUCT TO ADVERTISE
Begin:
1. Create a Company and a Product to advertise
2. Create a company logo
3. Create a slogan for your product
4. Discuss Marketing Ideas (How will you get your product to the people, What type of campaign will you use, Why is your company the best one to promote this product)
-To accomplish this, you must research similar companies and products on the Internet. Study their campaigns, company policies etc.) ______________________________________________________________ Directions:
Group Advertising / PR Project
I. Submit a paper indicating your group members Name your advertising firm Create a logo for your ad firm
II. Marketing
-You are going to market and advertise a product, service or message Select a “product / subject” for your project Create a formal presentation Using charts and graphs
A. Depict a market and a public
B. Indicate your target audience
C. Indicate how your marketing plan will increase sales/ public interest
D. Indicate demographic regions for advertising your product
E. Convince the class that you would be the best firm to sell this product/ idea
-Marketing: Finding Publics Audiences Markets Enablers Limiters Conduct Surveys Oral Polls Survey Write Objectives (Awareness…etc) (in book) Responsible for collecting and analyzing all data Put information on posters and present to the class Find Geographical areas to be covered And demographic Gender, location, Age etc. Find target audience
III. Advertising
-Tell the class your concept for the three ads you will produce
A.Display story boards……..The class must be able to view your story boards from their
seats
B.Discuss the content of your ad
C.Create three ads
1. Two 15 second commercials
2. One 30 second commercial
-Brainstorm 10 concepts for advertising plan 10 different scenarios and write them down pick three plans that are most marketable and establish details make brochures and fliers and radio add (first plans) describe plans create story boards for each commercial pick and vote on top plan
IV. Rules: Do not produce garbage Short fragments and sentences will not be accepted
V. Grading The groups will be graded by the class Each section of the project will receive a grade All requirements must be met by the assigned deadlines Have Fun!!
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